SunChips - live brightly campaign: the power of small steps enables consumers to live brightly

A 2007 campaign for SunChips multigrain snack (Frito-Lay). Objectives: grow penetration by attracting a wider user base; enhance brand values to become an iconic brand.

SunChips Live Brightly Campaign - The Power of Small Steps Enables Consumers to Live Brightly

BUSINESS SITUATION

When SunChips was introduced in 1991 as Frito-Lay's multigrain snack it was ahead of its time – a time when whole & multi-grain snacks were...

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