Sunbeam Electric Blankets – “Kicking Linda Out of Bed”
EXECUTIVE SUMMARY
The Linda brand has enjoyed a strong association with electric blankets ever since it ran a sexy TV campaign way back in the 1980s.
Despite great leaps forward in...
Sunbeam Electric Blankets - 'Kicking Linda Out of Bed'
The Linda brand has enjoyed a strong association with electric blankets ever since the 1980s, but faced a need to reconnect with consumers.
