Sun - The Experts

After inventing the dishwasher detergent market in the 1970s, Sun suffered a 20-year decline in market share, following the normalization of the market.

Cleaners & detergents
Belgium
Finland
France
Irish Republic
Netherlands
Portugal
Sweden
Switzerland
Strategy

Sun – The Experts

Brand Name: Sun – The ExpertsAdvertiser: UnileverAgency: Lowe ParisPrize: BronzeCategory: FMCG Household

SUMMARY

After inventing the dishwasher detergent market in the 1970s, Sun suffered a 20-year decline in market share, following the normalization...

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