Summary findings of WARC’s Global Media Cost Comparison 2006 

This short article discusses the highlight findings of WARC's Global Media Cost Comparison 2006. As well as providing figures of how the average cost of advertising changed around the world by different media, it shows the cheapest and most expensive countries to advertise in by medium, and provides an indexed analysis of the cost of advertising in almost 40 countries.

Summary findings of WARC’s Global Media Cost Comparison 2006 

The average cost of advertising rose in 2006 worldwide, with newspapers recording the largest year-on-year increase (+12.1%), followed by radio (+8%), cinema (+6.6%) and magazines (+6.3%), according to WARC's Global Media Cost Comparison 2006 (GMCC). The results from the survey - which is based on data from OMD and covers nearly 40 countries around the world - also show that advertising on television was more expensive in 2006 than the previous year, up by an average of 0.7%.

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