Summary findings of WARC’s Global Media Cost Comparison 2006 

This short article discusses the highlight findings of WARC's Global Media Cost Comparison 2006. As well as providing figures of how the average cost of advertising changed around the world by different media, it shows the cheapest and most expensive countries to advertise in by medium, and provides an indexed analysis of the cost of advertising in almost 40 countries.

Summary findings of WARC’s Global Media Cost Comparison 2006 

The average cost of advertising rose in 2006 worldwide, with newspapers recording the largest year-on-year increase (+12.1%), followed by radio (+8%), cinema (+6.6%) and magazines (+6.3%),...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands