Sultana Bran: How ‘Two Boys’ served up ‘healthy & tasty’ results for Kellogg

This case measures the effect that the ‘Two Boys’ campaign had on Kellogg’s Sultana Bran’s brand performance.

“Two Boys”

How 'Two Boys' Served Up 'Healthy & Tasty' Results for Kellogg

EXECUTIVE SUMMARY

This case demonstrates how advertising is one of the most important business building tools available. It isolates and measures the effect that the...