| Agency: Frame Agency/MediaCom Scotland | Authors: Gillian McGhee, Debbie Kiely, Nikki Gilmour and Merry Baskin |
Subway - On a roll: how the regional trial of a repositioned and re-branded existing product for UK sandwich chain Subway led to a fully integrated global communications success story
This paper describes how an existing promotional offer was transformed into a successful brand-building promotion with a fully integrated marketing campaign.
