Subaru of America: Everyone loves an underdog

Subaru, a car manufacturer, established #MakeADogsDay in the United States to rally dog lovers around Subaru during its quietest month.

Campaign details

Brand: SubaruBrand owner: Toyota Motor CorporationEntrant company: Carmichael Lynch, MinneapolisMarket: USASector: SUVs, 4x4sMedia channels:Content marketing, Online display, Outdoor, out-of-home, Public relations, Search marketing, Social...