Campaign details
Brand: SubaruBrand owner: Toyota Motor CorporationEntrant company: Carmichael Lynch, MinneapolisMarket: USASector: SUVs, 4x4sMedia channels: Content marketing, Online display, Outdoor, out-of-home, Public relations, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 10 - 20 millionCreative assets
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