Subaru Canada: The greatest outback of all time

Subaru, an automobile manufacturer, launched a campaign in Canada to promote its Outback model and attract a younger audience to its client base.

Campaign details

Brand: Subaru CanadaBrand owner: Toyota Motor CorporationEntrant company: Zulu Alpha Kilo, TorontoMedia: OMD Canada, TorontoMarket: CanadaSector: SUV, 4x4sMedia channels:Cinema, Events & experiential, Magazines - consumer, Newspapers, Online...