Stronger Than Violence Initiative: What's Your Number?

The Stronger Than Violence Initiative, a German federal ministry, launched a campaign in Germany to promote awareness of violence against women on digital channels and encourage more people to seek help.

Campaign details

Brand: Stronger Than Violence InitiativeAgency: Edelman Germany

Summary

Violence awareness campaigns tend to centre around images of bruised victims to cut through the clutter. But studies have called into doubt the power of disturbing photographs...