Stronger Than Violence Initiative: What's Your Number?

The Stronger Than Violence Initiative, a German federal ministry, launched a campaign in Germany to promote awareness of violence against women on digital channels and encourage more people to seek help.

Campaign details

Brand: Stronger Than Violence Initiative Agency: Edelman Germany

Summary

Violence awareness campaigns tend to centre around images of bruised victims to cut through the clutter. But studies have called into doubt the power of disturbing photographs to shock people into collective action.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands