Strongbow - Bowtime
Mandi Taylor, Robert Thurner and Celina Bublik
This paper explains how an imaginative mobile phone-centric campaign persuaded core Strongbow drinkers to engage meaningfully with the brand and increase the frequency of their purchases.
Strongbow – Bowtime
Principal Authors: Mandi Taylor - RAPP, Robert Thurner - Incentivated Contributing Author: Celina Bublik - Incentivated
This is the story of how an imaginative mobile phone – centric campaign has persuaded core Strongbow...