Strongbow - Bowtime

Mandi Taylor, Robert Thurner and Celina Bublik

This paper explains how an imaginative mobile phone-centric campaign persuaded core Strongbow drinkers to engage meaningfully with the brand and increase the frequency of their purchases.

Strongbow – Bowtime

Principal Authors: Mandi Taylor - RAPP, Robert Thurner - Incentivated Contributing Author: Celina Bublik - Incentivated

SUMMARY

This is the story of how an imaginative mobile phone – centric campaign has persuaded core Strongbow...

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