Strongbow - Bowtime

This paper explains how an imaginative mobile phone-centric campaign persuaded core Strongbow drinkers to engage meaningfully with the brand and increase the frequency of their purchases.

Strongbow – Bowtime

Principal Authors: Mandi Taylor - RAPP, Robert Thurner - Incentivated Contributing Author: Celina Bublik - Incentivated


This is the story of how an imaginative mobile phone – centric campaign has persuaded core Strongbow...

Not a subscriber?

Schedule your live demo with our team today