Strong enough for adults?

John Mills and John Chaplin

The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli.

strong enough for adults?

John Chaplin PTT Systems John Mills Pulse Train

Introduction

By 2005, interactive digital television (iDTV) is forecast to be in more homes in Europethan the Internet (Forrester 2001) and 99% of these will have ...

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