Strategies to Help Your Company Cope and Compete

A revision of a prescient 1998 booklet circulated by Leo Burnett, Chicago. Discusses the nature of recession, four possible recessionary scenarios, differing consumer mindsets and behaviour during recession, the value of leadership and 12 competitive strategies to weather the downturn.

Strategies to Help Your Company Cope and Compete

This document is a UK 2001 revision of a prescient 1998 booklet circulated by Leo Burnett, Chicago  

INTRODUCTION      After a lengthy stretch of prosperity, do you have the strength and cross-disciplinary insight to seize opportunity in uncertain times?... To take the initiative while your competitors may be vulnerable? This guide provides various perspectives on recessionary modes of thinking and behavior. And it is intended to help you plan strategically and practically for any type of downturn.We encourage you to explore with us a range...

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