Stouffer's - Reigniting Stouffer's Iconic Status

Stouffer's is an iconic American brand, but since the 1980's its role had shifted from 'working women's trusted frozen friend' to 'passé dinnertime fixture'.

Stouffer's – Reigniting Stouffer's Iconic Status

JWT, New York

SUMMARY

Yes, you read that right.

Stouffer's is an iconic American brand. It's the Microsoft and the Starbucks of the frozen entrée category.

And our challenge was similar to those facing these...

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