Storytelling in e-sports: How to build a winning brand

Atalia Chua

The CEO of ONE Esports shared how brands can use storytelling to tap the lucrative e-sports and gaming fandom market at Futr Asia 2022.

“Let’s start with some startling facts,” said Carlos Alimurung, CEO of ONE Esports

Speaking on “Brand building through storytelling in e-sports” at the Futr Asia 2022 conference, he asked: “Do you know the total prize pool for the winning team in e-sports is over $40 million?”

But that was not the best part, he continued.

“Split among five people in the team, each partner brings home more money on an individual basis than Roger Federer or Serena Williams when they win.”

It shows that the e-sports and gaming fandom is massive and exponentially lucrative, with consumers enjoying the journey of...

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