Storytelling in e-sports: How to build a winning brand

The CEO of ONE Esports shared how brands can use storytelling to tap the lucrative e-sports and gaming fandom market at Futr Asia 2022.

“Let’s start with some startling facts,” said Carlos Alimurung, CEO of ONE Esports

Speaking on “Brand building through storytelling in e-sports” at the Futr Asia 2022 conference, he asked: “Do you know the total prize pool for the winning team in e-sports...

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