Stop "guessing TA likes", the R/GA report reveals that 68% of Chinese consumers are not sure whether they will buy the same product again

According to the 2021 R/GA China Consumer Experience Report, brands cannot try to change their users, but they can change the brand experience to better fit users. In the new market environment, users will increasingly rely on brands that provide them with the tools and resources they need to achieve their goals, and eventually become "the next better self." Therefore, after unlocking customer needs and motivations, brands should devote themselves to designing more meaningful value concepts, communication and experience, and inspire inspiration through brand value, so as to establish a long-term, consumer-centric strategy.
  • An effective post-purchase experience strategy is crucial, because if there is a slight experience error after acquiring a customer, it may lead to the loss of usage and potential purchases.
  • Brands need to realize that marketing channels are only the tip of the iceberg. The automation of the relationship between consumers and brands has resulted in brands lacking individuality and making it difficult to stand out from many competitors.
  • Brands should seize the opportunity to help consumers achieve their expectations in terms of solving practical problems and reducing obstacles, growing and witnessing results, and finding a sense of...

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