Stock market activity – market research meets applied economics
Howard Moskowitz and Alex GofmanMoskowitz Jacobs Inc., United States
Samuel RabinoNortheastern University, United States
Don LowrySEI Wealth Network, United States
INTRODUCTION
As today's market research continues to demonstrate, knowledge of markets, of consumers, and of response to external stimuli in the world we live can become a strategic weapon. It is becoming increasingly obvious that market research has a place 'at the management table'. Such knowledge, properly developed and interpreted, can reveal patterns that augur success or failure. However, at the same time that market research...