Stimulating shoppers

That "consumers" can be any multitude of "shoppers" from one moment to the next is one of the many difficulties marketers are grappling with as they explore the emerging field of shopper marketing.

Stimulating Shoppers

Chuck Kapelke

Three shoppers walk intoa major retail pharmacy in a busy urban neighborhood. One methodically paces through the aisles, following a shopping list created by his wife. He buys $100 worth of goods, after often guessing...

Not a subscriber?

Schedule your live demo with our team today