stc pay: The year banking changed forever in KSA

stc pay, a payment app, increased transactions and active users in Saudi Arabia.

Campaign details

Brand: stc payLead Agency: UM MENATRegion: EMEA

Campaign video

Strategy

Objective

As a result of the COVID-19 pandemic and resulting lockdowns, consumers were forced into adopting new behaviors, particularly to adopt digital ways of transacting. UM, the media agency of stc pay, quickly readapted their strategy to suit the new covid world. stc pay, which is a leading mobile fintech app in Saudi Arabia, provides consumers with a secure digital wallet solution to complete transactions quickly, easily and securely. Through their media agency, UM, they predicted that the lockdowns would naturally generate more...

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