Stayfree: It's Just a Period

Menstrual hygiene brand Stayfree ran a campaign in India to address cultural taboos around menstruation.

Campaign details

Brand: StayfreeBrand owner: Johnson & JohnsonEntrant company: DDB Mudra - IndiaIdea creation: Interactive Avenues MumbaiMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Word of mouth, Influencers, KOLs, Social media Budget:...

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