In Brief
The building savings market in the Czech Republic is rigid and conservative. The building society Buřinka wanted to differentiate from all competitors and be profiled as an innovator in the field of housing and finance. Its products were stagnating as old fashioned. The demand for building savings is driven by the dream of an own house, but limited by high property prices and serious problems in the construction sector.
Therefore, we convinced our client to step out of its comfort zone. We associated the company with the artist Michal T rpak, who dreamed...