Station to station: measuring radio audiences with a PPM panel in Québec

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron’s Portable People Meter (PPM).

Station to station - measuring radio audiences with a PPM panel in Québec

Pasquale (Pat) A. Pellegrini and Ken PurdyeBBM Canada, Canada

INTRODUCTION

BBM has been operating a commercial Personal People Meter (PPM) panel for the measurement of French-speaking...