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State: Tally

State, the insurance provider, convinced New Zealanders that they needed insurance and turned around its business decline.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • 3 - Sales Spike
  • 4 - Brand Builder
  • 5 - Commercial Triumph
  • Insurance
  • New Zealand

Campaign video: State – Tally

Read the full campaign case study

Credits

Agency:Colenso BBDO Auckland / PHD Auckland...

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