State of the Industry 2022: Modern marketing in India

This report – a collaboration between WARC and MMA APAC – examines how the industry in India is approaching these challenges, with a focus on current trends and future opportunities.
  • There is expected to be significant growth in digital marketing spend over the next 12 months.
  • Around a fifth of marketers currently use AR/VR to drive improvements in marketing, but over half expect it to be the most significant technology for marketing in two years time.
  • The removal of third-party cookies and continued impact of Apple’s ATT is seen as more significant to Indian marketers than those elsewhere in APAC.
  • Budgets are seen as the biggest obstacle to digital marketing growth in India, followed by measurement and skills....

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