- There is expected to be significant growth in digital marketing spend over the next 12 months.
- Around a fifth of marketers currently use AR/VR to drive improvements in marketing, but over half expect it to be the most significant technology for marketing in two years time.
- The removal of third-party cookies and continued impact of Apple’s ATT is seen as more significant to Indian marketers than those elsewhere in APAC.
- Budgets are seen as the biggest obstacle to digital marketing growth in India, followed by measurement and skills....
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