What if there was a way to bring a laser focus to your research projects that allows you to get more actionable insights for less budget? A simple switch to thinking about the exact behaviour you want consumers to change can give you that, and more.
The challenge
Consumer insights have been continuously required to become faster, leaner and more impactful. As a result, we have gotten better at delivering insights in a more agile way and integrating data from different sources. Yet despite this progress, we are still often grappling with the same question: how do we transform data...