Starbucks: I am

Starbucks, a coffee house chain, launched a campaign in Brazil to increase its commitment to the LGBTQIA+ community, and change the reality of trans individuals.

Objectives

We were invited to create a campaign that, besides carrying the brand's statements to celebrate the International Transgender Day of Visibility, also increases its commitment to the community. More than bringing awareness to a cause we aimed not only to change the whole reality of hundreds of trans individuals in the country but also to give an example to other brands on how important it's a company role on the constant change of our society.

Summary of the work

The mission statement of the brand it's "one person, one cup, and one neighborhood at a time", this shows how...

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