Starbucks Corp (Soft drinks, hot drinks)

This Company Profile from Euromonitor provides key details and analysis of Starbucks, the worldwide operator of speciality tea and coffee shops.
  • By the end of 2021 the business saw sales return to pre-pandemic levels, despite continued lockdowns in China (its second-largest market) having an impact on store opening hours and transaction volume.
  • The brand has ambitious expansion plans to open 2,000 new stores during the 2022 fiscal year.
  • Starbucks followed the trend of digital innovation during the pandemic, with growth in mobile ordering and a focus on takeaway, drive-through and delivery orders.
  • Starbucks has also developed its beverage line-up, launching a new line of energy drinks sold in US grocery stores....

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