Star Sports: IPL 22 – see you at the Stadium

Star sports, a sports TV channel in India, increased impressions, reach, and engagement by giving app users a face filter in their cricket team’s colours.

Campaign details

Brand: Star SportsAgency: Mindshare IndiaRegion: APAC

Campaign video

Strategy

Objective

IPL is a two-month-long sporting league. No matter how 'committed' fans might be, it is only human to lose steam over the course of a long tournament. The objective was to give the fans a tool to stay immersed, connected and engaged through the length of the tournament and constantly stoke both loyalty and rivalry.

Target Audience

Fans not only support their own teams, but will also pick a side between two rival clubs, depending on whose winning/losing impacts their team's fate. Fans...

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