Star Sports: IPL 22 – see you at the Stadium

Star sports, a sports TV channel in India, increased impressions, reach, and engagement by giving app users a face filter in their cricket team’s colours.

Campaign details

Brand: Star SportsAgency: Mindshare IndiaRegion: APAC

Campaign video

Strategy

Objective

IPL is a two-month-long sporting league. No matter how 'committed' fans might be, it is only human to lose steam over the course of a long tournament....

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