Campaign details
Brand: Star SportsAgency: MindshareRegion: APAC
Campaign video
Strategy
Objective
The 15th edition of IPL was touted to be bigger than ever, more teams meant more match days and more team up combinations. However with the COVID restrictions coming off and people starting to move around and resume offices, it would be difficult for IPL fans to view all the matches on television or for that matter online. We wanted to ensure that fans keep updated with the happenings of the match even if they were not actively watching the match.
We wanted our...