Campaign details
Brand: Star PravahBrand owner: The Walt Disney CompanyEntrant company: Star India, MumbaiMarket: AsiaSector: TV channels, services, programmesMedia channels: Merchandise & free gifts, Online video, Public relations, Social media, TelevisionBudget: No budget
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....