Executive summary
As a world leader in stairlifts, Stannah had a traditional sales process that's been central to its success for generations. But Stannah recognised that the power of digital gives innovative companies the chance to provide a transformative experience for customers.
An ambition to be the first stairlift provider to offer a full end-to-end online customer journey was accelerated by the new demands of a global pandemic; it became vital for Stannah to provide a compelling digital proposition so vulnerable people could be safe within their homes.
But buying a stairlift is a complex process: how can you create...