Standard Chartered: Zeronomics – financing the transition to a net-zero world

Man Bites Dog, a communications company, generated positive press for the bank Standard Chartered by creating the Zeronomics campaign to encourage companies to reach net-zero carbon emissions.

The assignment

With climate change top of the business agenda, Standard Chartered challenged Man Bites Dog to create an integrated global campaign to promote the Bank's sustainable finance offering by positioning it as a thought leaderand supporting its ambition...

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