Campaign details
Brand: Standard CharteredBrand owner: Standard CharteredLead agencies: TBWA\Singapore, CaratContributing agencies: SixToes.TV, Passion Pictures, Arch Model Studios, Soviet ScienceMarket: SingaporeSector: BanksMedia channels: Online video, Programmatic display, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
It's hard to make people love a bank, let alone consider it or want to find out more about it. But our brand campaign for Standard Chartered (SC) has proven otherwise.
Amid a pandemic where many countries are closing their borders, SC reaffirmed its belief in global...