stairways of value
A framework for customer value migration analysis in Japanese CRM
Naoki Takahashi INTAGE (formerly MIC)
Introduction
This paper proposes an advanced framework for Customer Relationship Management (CRM) objective setting and demonstrates how this kind of analytical CRM contributes to strategy development and implementation, based on the framework.
Importance of CRM in Marketing of Today
It is well known that CRM is increasingly playing an important role in today's marketing efforts. In the low growth economy there...