As an internationally renowned food and beverage brand, Sprite has a deep offline entity layout, but the online e-commerce channel has not yet been perfected. The brand hopes to create new products through cross-industry cooperation, accelerate penetration into young consumer groups, create a younger brand image, and promote the joint growth of brand e-commerce voice and sales.
Case details
Brand : Sprite
Brand owner : Coca-Cola
Main agency : Hangzhou Duozun Data Technology Co., Ltd.
Put on the market : Mainland China
Launch time : August 30, 2019-September 16, 2019
Industry : Beverage
Media channels: short video platform, social media,...
