Sprite-cross-border new product marketing exploded

多准

As an internationally renowned food and beverage brand, Sprite has a deep offline entity layout, but the online e-commerce channel has not yet been perfected. The brand hopes to create new products through cross-industry cooperation, accelerate penetration into young consumer groups, create a younger brand image, and promote the joint growth of brand e-commerce voice and sales.

Case details

Brand : Sprite

Brand owner : Coca-Cola

Main agency : Hangzhou Duozun Data Technology Co., Ltd.

Put on the market : Mainland China

Launch time : August 30, 2019-September 16, 2019

Industry : Beverage

Media channels : short video platform, social media, news information platform, offline activities

Budget : 2 million

Case summary

As a giant in the international food industry, with online and offline crowd penetration and unbalanced market volume, Sprite's insight into social media found "lover's tears"-Sprite and Jiang Xiaobai's CP popular network. So using Alibaba's big...

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