Brand: SpotifyAgency: Razorfish New YorkCategory: Mobile SocialRegion: NA
The Spotify Singles were a series of fun insight- and data-driven experiments that explored the world's personal relationship with music.
We wanted to use the listeners' data to reward them in fun and creative ways, and give them unique outlets to express the type of music they were into.
Creative and media strategy
The first 'Single' was Taste Rewind, a musical time machine that - based on your taste today, showed you what you'd be listening to if...