Spotify: Jeepney Jam - SB19 Album launch

RJ Paculan, Gabey Goh

Audio streaming service Spotify partnered with Filipino band SB19 for an experiential and social campaign focused on local music to drive consideration and engagement.

Campaign details

Brand: Spotify Brand owner: Spotify Entrant company: JUICE\PhilippinesIdea creation: JUICE\PhilippinesMarket: PhilippinesSector: Websites, online services, appsMedia channels: Content marketing, Radio & audio, Public relations, Word of mouth, Influencers, KOLs, Gaming & in-game advertising, Online videoBudget: Up to 500k

Executive summary

Spotify is the largest audio streaming app in the Philippines. However, as a global brand, it is perceived to have a library of primarily international music. To reinforce its offerings of local tracks and support for Filipino artists, Spotify teamed up with SB19, the...

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