Spot on - how the spot on the right products helps to be spot on in baby care
Susanne SchlichtingProcter & Gamble, Germany.
TWO MOMENTS OF TRUTH WITH CONSUMERS/SHOPPERS
At Procter & Gamble we understand that our company's success begins when our shoppers are choosing which brand to purchase. We call this “the first moment of truth”. The “second moment of truth” comes when the consumer uses the product.
We can only win at these two moments of truth when we are “in touch” with our consumers. In other words, it's the direct feedback we seek from our...