Sports Sponsors Adjust to Changing Times: the case of the UK's Barclays Premiership soccer league

For the first time since the Barclays Premiership soccer league was launched in the UK in 1993, there has been a fall in the value of sponsorship income being generated by the clubs through their main shirt sponsors.

Sports Sponsors Adjust to Changing Times: the case of the UK's Barclays Premiership soccer league

Nigel Currie brandRapport

A story of growth

The Barclays Premiership soccer league is, without question, one of the most successful sporting phenomenons in the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today