Sport Chek: The gift you didn't get

Sport Chek, the sport retailer, opted for a different approach to achieve sales objectives in Canada.

Campaign details

Brand: Sport ChekBrand owner: Canadian Tire CorpEntrant company: Touché!, MontréalMarket: CanadaSector: Clothing & fashion retailMedia channels: Social mediaBudget: Up to 500k

Executive summary

In Canada, Boxing Week is the last retail event...

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