Sponsorship: is it worth it?

In this short article, Stuart Wareman, group account director at MEC Access, assesses the value of sponsorship in today’s advertising market.

Sponsorship: is it worth it?

Stuart WaremanMEC Access

The sponsorship industry is set to break £1 billion in the UK by the end of this year and with multi-million-pound partnership deals being struck with London 2012 for what could be perceived by...

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