Sponsored posts and microinfluencers deliver greater engagement on Instagram

Users of Instagram, the photo-sharing platform owned by Meta, typically engage more with sponsored posts than non-sponsored content, a study has found.

Consumers engage with sponsored posts more than organic content on Instagram, and often respond more favorably to material from microinfluencers on the photo-sharing platform.

These insights were drawn from a study, entitled “Influencer Marketing on Instagram:...

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