Spiritual toursim - motives, formats and marketing

Christoph B. Melchers

Spiritual tourism isn't just religious tourism like pilgrimages. In-depth interviews reveal common motives for this form of travel as well as for a number of other forms.

Spiritual tourism – motives, formats and marketing

Christoph B. Melchersifm Wirkungen + Strategien, Germany

PREFACE

Spiritual tourism isn't just religious tourism like pilgrimages. In-depth interviews reveal common motives for this form of travel as well as for a number of other forms. A wide spectrum of travel forms deserves this name. Given the current “inflation of meaning”, spiritual tourists seek something that is worth being interested in, that can give their lives new richness or even a new direction. They want to “visit meaning” and investigate on the spot whether they experience anything sustainable here. In order for such...

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