Spinneys / Lebanese Breast Cancer Foundation / American University of Beirut Medical Center: The Bread Exam

The Lebanese Breast Cancer Foundation, a non-profit, launched a campaign in Lebanon to reach 2 million people, increase awareness about conducting breast self-exams and contribute to increasing screenings over 12 months.

Campaign video: Spinneys / Lebanese Breast Cancer Foundation / American University of Beirut Medical Center – The Bread Exam

Read the full campaign case study

Selected creative: Spinneys / Lebanese Breast Cancer Foundation / American University of Beirut Medical Center – The Bread Exam

Credits

Creative agency: McCann Paris / McCann Health London / McCann Health London / McCann DüsseldorfAccount Director: Nathalie MaisonnaveAccount Manager: Camille Ghossein / Salome LhoteArt Director: Flora Sagnes / Sonia PresneAssociate Creative Director: Mateo FernandezCopywriter: Anne-Sophie Guerin / Benjamin Homsy / Farah El FeghaliCreative...

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