Spinneys / Lebanese Breast Cancer Foundation / American University of Beirut Medical Center: The Bread Exam

The Lebanese Breast Cancer Foundation (LBCF), an NGO, in association with supermarket chain Spinneys and the American University of Beirut Medical Center used a bread-making video in Lebanon to show women how they could perform a breast cancer check on themselves.

Campaign video: Spinneys / Lebanese Breast Cancer Foundation / American University of Beirut Medical Center – The Bread Exam

Read the full campaign case study

Selected creative: Spinneys / Lebanese Breast Cancer Foundation / American University of Beirut Medical Center – The Bread Exam

Credits

Creative agency: FP7 McCann Beirut / McCann Paris / McCann Health London / McCann Frankfurt / FP7 McCann DubaiAccount Director: Nathalie MaisonnaveAccount Manager: Camille Ghossein / Salome LhoteArt Director: Flora Sagnes / Sonia PresneAssociate Creative Director: Mateo FernandezChief Creative Officer Europe:Adrian Botan / Goetz...

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