Spicy Oishi Prawn Crackers: The first-ever shrimp-fluencer

Snack brand Spicy Oishi Prawn Crackers boosted growth and relevance among millennials and Gen Z in the Philippines by launching its own TikTok 'shrimp-fluencer'.

Campaign details

Brand: Spicy Oishi Prawn CrackersBrand owner: Liwayway Marketing CorporationAgency: TBWA\Santiago Mangada PunoMarket: PhilippinesSector: Savoury snacks, potato chipsMedia channels:Mobile & apps, Online video, Social media, Television, Word...