SPH Media: The Great Migration

Spencer Tan, Esther Phan

SPH Media, a newspaper, launched a campaign in Singapore to collect data from Lianhe Wanbao readers, promote the refreshed content of Shin Min Daily News and encourage trial of the new product.

Campaign details

Brand: SPH Media Brand owner: SPH Media Entrant company: SPH MediaMarket: Singapore Sector: Newspapers Media channels: Competitions & contests, Mobile & apps, Websites & microsites, Sales promotion, Merchandise & free gifts Budget:...

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