Campaign details
Brand: SPH Media Brand owner: SPH Media Entrant company: SPH MediaMarket: Singapore Sector: Newspapers Media channels: Competitions & contests, Mobile & apps, Websites & microsites, Sales promotion, Merchandise & free gifts Budget: Up to 500k
Executive summary
For the last 38 years, SPH Media had published two evening newspapers daily – Lianhe Wanbao (WB) and Shin Min Daily News (SM). The content of each newspaper was largely the same but each found its own style of reporting and niche, attracting its own readership; with...