SPH Media: The Great Migration

SPH Media, a newspaper, launched a campaign in Singapore to collect data from Lianhe Wanbao readers, promote the refreshed content of Shin Min Daily News and encourage trial of the new product.

Campaign details

Brand: SPH Media Brand owner: SPH Media Entrant company: SPH MediaMarket: Singapore Sector: Newspapers Media channels: Competitions & contests, Mobile & apps, Websites & microsites, Sales promotion, Merchandise & free gifts Budget: Up to 500k

Executive summary

For the last 38 years, SPH Media had published two evening newspapers daily – Lianhe Wanbao (WB) and Shin Min Daily News (SM). The content of each newspaper was largely the same but each found its own style of reporting and niche, attracting its own readership; with...

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