Sperm Positive: The World’s First HIV-Positive Sperm Bank

Sperm Positive, an HIV-positive sperm bank, was launched in collaboration with HIV organizations Body Positive Inc, Positive Women Inc and New Zealand Aids Foundation to gain media attention by challenging stereotypes around the illness, educating and changing the attitudes of the New Zealand public around HIV.

Campaign details

Title: Sperm Positive: The World's First HIV-positive Sperm BankBrand: Body Positive Inc, Positive Women Inc, New Zealand AIDS FoundationProduct: Sperm BankIdea: DDB New ZealandCountry: New Zealand

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 years +NEW ZEALANDNon-specificOtherLowCreative Production Spend: $16,494 Media Spend: Paid: $0Donated: We contacted media owners ourselves, securing only 1x NZ Herald print placement at launch, then a handful of charitable 'filler' spots across Sky TV's lifestyle channels when the book was released. We are unable...

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