Speeding Up Innovation and Squeezing More Insights Squeezing more insights

Innovation research, crucial though it is to the process, takes significant amounts of time and can be a huge momentum killer, requiring four to six weeks for each round of results.

Speeding Up Innovation and Squeezing More Insights

John KearonBrainJuicer, United Kingdom

THE THINKING BEHIND THE PAPER

Increasing the success rate of innovations and their speed to market remains a long-standing goal of all innovation processes.

Strange...