Speed Read - Herd: how to change mass behaviour by harnessing our true nature

This article summarises the book 'Herd: how to change mass behaviour by harnessing our true nature', by Mark Earls (Wiley, 2007).

Speed Read - Herd: how to change mass behaviour by harnessing our true nature

 Mark Earls, John Wiley & Sons (2007) (view on Amazon)

Introduction

Mark Earls has been acclaimed as “one of the advertising scene’s foremost contrarians”. He has held senior...

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